Difference Between SEO and SEM

 

DIFFERENCE BETWEEN SEO AND SEM

Best SEO Agency in Kolkata

Whenever we face any problem or want to know about something, we switch to Google without any second thoughts. No doubts Google has made our lives much simpler. Google algorithm gets updated almost daily to place the most relatable answers to our questions. But, the main difficulty lies with the agencies who work to maintain their positions in the Google Search Result Pages (SERP). The best SEO agency in Kolkata: ASSEO is here to get your website on search result pages in no time.


What is SEO?

Search Engine Optimization (SEO) is a process of increasing its organic visibility by improving internal and external aspects of your website. Getting organic, i.e., non-paid traffic to your website could be difficult but, with an agency like ASSEO, which is the best SEO agency in Kolkata, you can see results in quite a short period.


WHAT IS SEM?

Best SEO Agency in Kolkata

 

Search Engine Marketing (SEM) is the set of paid tools and techniques used to improve the visibility of websites and web pages through search engines. Websites or brands pay for their ads to appear in search pages on Search Engine Result Pages.

DIFFERENCE BETWEEN SEO AND SEM

Now that we know about SEO and SEM, let’s move to their difference:

·       Cost: There is no cost involved in SEO, it’s just the efforts which pays off. ASSEO, the best SEO agency in Kolkata, has the most affordable packages with effective results. 

Whereas, in SEM, you need to invest money with little efforts and your ad will rank on the first page of Google.

 ·       Main Focus: SEO focuses on optimizing your websites in order to get more organic visits without any cost involved.

Whereas, SEM focuses on paid strategies like Pay-per-click (PPC) advertising to get paid and organic traffic. ASSEO, is not only the best SEO agency in Kolkata, but have also expertise in SEM.

 ·       Time taken: SEO needs 6 to 12 months to rank a website but SEM ranks it instantly or as soon as your ad gets launched.

Best SEO agency in Kolkata

WHAT IS BETTER FOR YOUR WEBSITE: SEM OR SEO

Every business is different and so are their needs. There are various factors to decide which will work best for your business: SEO or SEM. ASSEO, being the best SEO and SEM agency in Kolkata, is the best option to approach for this. They not only understand your business needs but also support you in every aspect.

 



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